THE AMERICAN CONFERENCE

Assistant Director of Social Media & Digital Content
American Athletic Conference | August 2025 – Present

Lead the strategy, creation, and execution of digital and social media content across the American Athletic Conference's official platforms. Produce real-time coverage, photography, videography, and edited content for marquee conference events, including the 2025 Basketball Tip-Off, 2026 American Kickoff, 2025 Army–Navy Game, and all American Athletic Conference championship events throughout the season. Develop engaging social media copy and digital campaigns that elevate the conference's brand and drive audience engagement across football, basketball, and Olympic sports.

Creative/Social Media Freelancer
American Athletic Conference | March 2024 – August 2025

Managed the conference's official social media accounts by writing engaging social media copy and creating digital content. Filmed and edited video highlights for the 2024 and 2025 American Basketball Championships and produced micro-content for the 2024 AAC Football and Basketball Media Days. Contributed to the conference's digital storytelling through live event coverage, including Saturday football game days, helping expand the conference's online presence and fan engagement.

EXAMPLES